Full Job Description
Job Title: Digital Content Strategist
Location: Fresno, California
Company: Amazon
Overview
Amazon, one of the world’s leading e-commerce giants, is seeking a talented Digital Content Strategist to join our innovative and dynamic team in sunny Fresno, California. As a Digital Content Strategist at Amazon, you will play a pivotal role in shaping our digital narrative, crafting resonating content strategies, and amplifying our brand’s voice across various channels. If you are passionate about digital marketing, possess exceptional writing skills, and have a flair for creative strategy, we want to hear from you!
Why Fresno?
Fresno, the heart of California’s San Joaquin Valley, is not just a beautiful city with a rich agricultural heritage; it is also a rapidly growing hub for technology and higher education. With a vibrant community, a lower cost of living compared to coastal cities, and access to stunning natural parks, Fresno offers a unique lifestyle combined with career growth opportunities, making it the perfect place to cultivate your professional future.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with Amazon’s marketing objectives and enhance our online presence.
- Collaborate with cross-functional teams including Marketing, SEO, Design, and Product to create a consistent brand message across all digital platforms.
- Conduct thorough market research and competitive analysis to identify trends, gaps, and opportunities in digital content.
- Analyze audience insights and user engagement metrics to optimize content strategies for better outreach and effectiveness.
- Write, edit, and proofread high-quality digital content, including blogs, social media posts, website copy, and email marketing campaigns.
- Manage and contribute to the company’s content calendar, ensuring timely content delivery and alignment with marketing campaigns.
- Leverage SEO best practices to improve visibility and organic reach of digital content.
- Stay updated with the latest digital marketing trends and technologies, incorporating new methods and tools into your strategies.
Who You Are
We are looking for an ambitious and creative professional who brings a wealth of experience and a unique perspective to our team. You should be:
- A passionate storyteller with a strong command of the English language and the ability to tailor messages for various audiences.
- Skilled in using analytics tools to measure the performance of digital content and make data-driven decisions.
- A proactive thinker with the ability to work collaboratively in a fast-paced team environment.
- An adaptable individual who can thrive in an ever-evolving digital landscape, embracing change and innovation.
- Familiar with digital marketing platforms, content management systems, and social media best practices.
Qualifications
- Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
- Minimum of 3+ years of experience in digital content strategy, content creation, or digital marketing.
- Proven track record of developing effective digital content strategies that have driven user engagement and enhanced brand awareness.
- Strong understanding of SEO principles and techniques, with a history of optimizing content for search engines.
- Experience with content management systems (CMS) and digital marketing tools.
- Familiarity with social media platforms and their role in digital marketing.
- Outstanding communication, organizational, and project management skills.
What We Offer
At Amazon, we believe that our employees are our greatest asset. When you join us as a Digital Content Strategist, you will receive:
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- A flexible work schedule and remote work options.
- Generous vacation and paid time off policies.
- Learning and development opportunities to foster your career growth.
- Engaging work environment with a focus on collaboration and creation.
How to Apply
Ready to take the next step in your career? Join us at Amazon to lead the charge in crafting compelling digital narratives and strategies. Submit your resume, cover letter, and a portfolio showcasing your previous work in digital content strategy. Highlight your accomplishments, how you’ve driven engagement, and your passion for storytelling!
Amazon is an Equal Employment Opportunity Employer
At Amazon, we are committed to fostering an inclusive environment where everyone can thrive. We celebrate diversity and encourage applications from all backgrounds, experiences, and perspectives. If you are a driven and innovative thinker passionate about digital content, we invite you to apply and be part of our journey in Fresno, California!
Join the Amazon Family
In a world where digital content is king, the role of a Digital Content Strategist has never been more vital. Bring your skills, ideas, and passion to Amazon, and let’s create stunning content that resonates with millions!